How we do it?
We understand markets, consumers and how media can influence behaviour, with this intelligence we deliver results based planning.
With a balanced spend in each media our investment trader approach combines market knowledge and volume buying to relentlessly pursue value. We deliver results based buying.
This structure of strategic partnerships allows us to provide fully integrated media services, backed by the resource required to supply truly great service.
Research
To ensure your media campaign delivers the greatest possible results, we use media research tools including:
BARB ( British Advertisers Research Board ), JICREG ( Joint Industry Committee for Regional Press Research ), TGI (Target Group Index) and NRS ( National Readership Survey), MINTEL ( Intelligence in Time) , POSTAR ( Poster Audience Research ) , RAJAR ( Radio Joint Audience Research) , and TOUCHPOINTS ( The Institute of Practitioners in Advertising).