What is Media Planning and Buying?
The first thing we do is work with our clients to determine who their most likely customers might be, this is done by taking a detailed brief and utilising various research tools at our disposal. Having done this, we are now able to calculate which media these potential customers see, read or hear the most.
This allows us to plan an advertising campaign that reaches our intended audience, with the minimum amount of wastage. Having written the Plan, we now work alongside creative agencies that actually make the adverts.
Once the adverts are made we start the process of buying the media, where we negotiate the best possible prices and terms with the Television and radio stations, newspapers, magazines and different outdoor companies for the space or airtime bought.